Want attention? Go naked.

Employees at Lush, a handmade and natural cosmetics store, worked in their usual black aprons yesterday, but nothing else. The stunt was intended to call attention to the massive amounts of waste produced by packaging for consumer goods.

In this case, the packaging was clothes, the metaphor goes.

The first time I went in Lush, a snotty salesman talked down to my sister-in-law after she didn’t immediately reply to what type of skin she had. “Oily, dry, comb-o?” he said to her sing-song, like she was a 5-year-old. I haven’t been a fan since. But after seeing pictures in the paper (not online yet, sorry) of the Boulder store’s employees standing on Pearl Street in nothing but an apron and their underwear for the sake of reducing waste, well, maybe they deserve another shot.

Leave a Reply

Your email address will not be published. Required fields are marked *